Mulamwah recently revealed that he made more than 1 million shillings on Facebook in just one month. This revelation sparked mixed reactions among Kenyans. Many couldn’t believe it, but the truth is, making one million through Facebook monetization is very possible.
In a recent article I wrote, I shared 10 ways people make money on Facebook. In that piece, I highlighted three case studies: Jomie Casas, Russell Ruffino, and Rokeya Khanum. These are individuals who have managed to earn six figures using Facebook alone.
This time, it’s good news for Mulamwah. He’s trending for the right reasons, showing Kenyans that it’s actually possible to earn a living from Facebook—not the usual baby mama scandals that often follow the comedian.
As I mentioned on Fineducke’s YouTube channel, many Kenyans use social media for the wrong reasons; just following celebrity gossip, watching reels, and endlessly scrolling through memes. That shouldn’t be the only way we use platforms like Facebook. Just like Mulamwah revealed, Facebook is a new side hustle goldmine, and it’s still possible to capitalize on it before it becomes too saturated.
David Oyando, popularly known as Mulamwah, revealed on Instagram that he made USD 8,844 (around KSh 1,145,000) in June from his Facebook page. From the screenshots Baba Kalamwa shared on Instagram, his July earnings were also impressive—already standing at around KSh 774,000, and July isn’t even over yet.

Relevant read: Baba Talisha Shows How to Earn KSh 5,000+ Per Day from Facebook
In his own humorous way, he captioned the IG post:
“Facebook is finally paying. Ujanja ni kukaa mjinga. Facebook imechangamka.”
This particular post, even though funny, is a reminder that it’s truly possible to make money online—you don’t have to be a genius.
Over the past month, Mulamwah has been trending mainly because of his very public fallout with his ex, Ruth K, who is also the mother of his child, Calvin Karegi Wanjiku. Instead of shying away from the attention, the comedian turned the buzz into an opportunity by posting more engaging content that attracted massive reach.
At one point, he even joked that if they were going to “air their dirty laundry” in public, they might as well make money from it, instead of doing it for free and just tarnishing their names. And the strategy worked.
Making 1.1 million shillings in Kenya is no small feat. To put it in perspective, the salary of Kenyan president William Ruto is 1.44 million shillings. Since this was Mulamwah’s first major payout, there’s a high chance he could even make more money than the president in the near future.
Mulamwah’s Facebook windfall has sparked online conversations among fans. Some were impressed by how much content creators can earn through Facebook monetization, while others admitted they had no idea social media platforms could pay that much.
This isn’t entirely new. The comedian has often spoken in interviews about the importance of having multiple income streams. Apart from comedy skits and radio, he’s been quietly building his digital presence, proving that online platforms can bring in serious revenue.
And he’s not alone. Other Kenyan creators like Crazy Kennar and Flaqo have also tapped into social media monetization, joining a growing list of entertainers who no longer rely solely on traditional gigs.
For young Kenyans, Mulamwah’s success highlights a powerful lesson: social media isn’t just for fun since it can be a business. Facebook monetization allows creators to earn from ads placed on their content. However, for you to succeed and make a lot of money on facebook, it requires consistency, quality, and an engaged audience.
In a country where many people are struggling to find stable income, this shift towards digital entrepreneurship is eye-opening. It shows that with creativity and persistence, online platforms can provide financial independence.
If you’re inspired by Mulamwah’s story, here are a few quick takeaways for aspiring Kenyan content creators:
1. Can any Kenyan earn money from Facebook?
Yes. If you meet Facebook’s eligibility criteria
2. How much can you earn?
It depends on your content views and audience engagement. Some creators make a few thousand shillings, while others like Mulamwah earn more than 1 million shillings per month.
3. Is making money on facebook only for comedians and entertainers?
No. Anyone creating original, engaging content—whether educational, lifestyle, or entertainment—can monetize.
Mulamwah’s Facebook earnings is a proof that Kenya’s digital economy is growing fast. From skits and relationship stories to viral conversations, content is now a valuable asset.
So next time you’re scrolling through Facebook, remember: someone out there is turning those likes, shares, and comments into real money. And with the right approach, you could too.
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I’m Clinton Wamalwa Wanjala, a financial writer and certified financial consultant passionate about empowering the youth with practical financial knowledge. As the founder of Fineducke.com, I provide accessible guidance on personal finance, entrepreneurship, and investment opportunities.
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