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The Best Passive Income Streams in Kenya: Ranking 1-10

Below are the eight best passive income investments to consider. Each passive income stream is ranked based on Risk, Return, Feasibility, Liquidity, Activity, and Taxes. Each criterion has a score between 1-10. The higher the score, the better.

A Risk score of 10 means no risk. A Risk Score of 1 means there is extreme risk.

A Return score of 1 means the returns are horrible compared to the risk-free rate. A Return Score of 10 means you have the highest potential of getting the highest return relative to all other investments.

A Feasibility score of 10 means everybody can do it. A Feasibility score of 1 means that there are high requirements to be able to invest in such an asset.

A Liquidity score of 1 means the investment is very difficult to withdraw your money or sell without a penalty or a long period of time. A Liquidity score of 10 means you can access your funds instantly without penalty.

An Activity score of 10 means you can kick back and do nothing to earn income. An Activity score of 1 means you've got to manage your investment all day long like working a day job.

A Tax score of 1 means the investment is taxed at the highest possible rate and there's nothing you can do about it. A Tax score of 10 means the investment is generating the lowest tax liability possible or you can do things to lower the tax liability.

To make the ranking as realistic as possible, every score is relative to each other. Further, the return criteria are based on trying to generate $10,000 a year in passive income.

 

Best Passive Income Investment Chart

Let's look at my overall Best Passive Income Investments ranking chart. It has recently been updated to account for the ever-changing economic environment. Interest rates will likely stay low for a while, which makes generating meaningful passive income harder.

 

Compared to the previous best passive income investments chart, Fixed Income / Bonds moved down from 3rd best to 5th best. While Physical Real Estate moved up from 5th best to 3rd best partly due to higher net rental yields and lower prices. Inflation is elevated in 2023, but is finally coming down.

Dividend (stock) investing is still the ranked the best passive income investment. However, it may not be the best for you given its higher volatility and lower relative yields.

Private real estate funds, on the other hand, is much less volatile and provides even higher yields. During bear markets, private real estate funds like those from Fundrise tend to outperform.

We're past the bottom of the latest real estate downturn and I expect real estate prices to move higher in 2024 and beyond. Mortgage rates are declining and there is tremendous pent-up demand for real estate, which is in undersupply by 5+ million homes in Kenya.



Best Passive Investment Rank #8: Hard Money Lending / Peer-to-Peer Lending (P2P)

Lending money directly to friends, family, and strangers for passive is tough to do. Friendships and relationships are often ruined because of money. Therefore, I don’t recommend doing it unless the person you care about is desperate. In such a situation, it would be best to provide an interest-free loan or a gift.

The biggest problem with P2P lending is people not paying investors back e.g. borrowers default on their loans. There's something that just doesn't sit right when people break their contract obligations.

Over time, the P2P industry has seen its returns shrink due to higher competition and more regulation. As a result, I believe making money through P2P investing is one of the worst ways to generate passive income today.

Risk: 4, Return: 2, Feasibility: 8, Liquidity: 4, Activity: 7, Taxes: 5. Total Score: 30

Best Passive Investment Rank #7: Private Equity Or Debt Investing

Private equity and venture capital investing can be a tremendous source of capital appreciation with the right investments. If you find the next Google, the returns will blow every single other passive income investment out of the water. But of course, finding the next Google is a tough task since most private companies fail. Further, the best investment opportunities always go to the most connected investors.

The most liquid types of private equity investments are those investing in equity or credit hedge funds, real estate funds, and private company funds. Private debt investments include venture capital and real estate funds as well. There are usually 3-10-year lockup periods, so the Liquidity score is low. These funds should at least provide for some semi-regular passive income distributions.

The least liquid type of private investment is when you invest directly into a private company. You could be locked up forever and receive zero dividends or distributions. I don't recommend individual investors make angel investments. You'll get the worst deals and you'll have the least amount of edge.

Access to private investments are usually restricted to accredited investors ($250K income per individual or $1 million net worth excluding primary residence), which is why the Feasibility Score is only a 2.

But the Activity Score is a 10, because you can't do anything even if you wanted to. You're investing for the long term without the daily noise, which is why I enjoy investing in private funds, even though fees are higher. The Risk and Return score greatly depends on your investing acumen and access.

Investing In Artificial Intelligence

One of the most interesting funds I'm allocating new capital toward in 2024 and beyond is the Fundrise Innovation Fund. The Innovation fund invests in:

  • Artificial Intelligence & Machine Learning
  • Modern Data Infrastructure
  • Development Operations (DevOps)
  • Financial Technology (FinTech)
  • Real Estate & Property Technology (PropTech)

Roughly 35% of the Innovation Fund is invested in artificial intelligence, which I'm extremely bullish about. The investment minimum is also only $10, as Fundrise has democratized access to venture capital as well. Most venture capital funds have a $200,000+ minimum.

The issue with venture capital investing is earning passive income. You likely won't earn any passive income or distributions for 5-10 years given the fund is investing in highly illiquid private companies.

Gaining $10,000 a year in private equity investing is difficult to quantify unless you are investing in a real estate or fixed income fund. Such funds generally target 8-15% annual returns, which equates to a need for $83,000 – $125,000 in capital.

Risk: 6, Return: 8, Feasibility: 3, Liquidity: 3, Activity: 10, Taxes: 6. Total Score: 36

Best Passive Investment Rank #6: Certificate of Deposit (CD) / Money Market Funds

Thanks to higher interest rates, CDs and money market funds are now paying higher rates. Anybody can go to their local bank and open up a CD of their desired duration. Furthermore, CD and money market accounts are FDIC insured for up to $250,000 per individual and $500,000 per joint account.

Today you can typically get a money market account paying ~5%. Another great option to take advantage of is CIT Bank's Platinum Savings account offering 5.05% for balances of $5k+. Pretty incredible thanks to so many Fed rate hikes. Take advantage!

It still takes a tremendous amount of capital to generate any meaningful amount of passive income with savings now. To generate $10,000 a year in passive income at 5% requires $200,000 in capital. But at least you know your money is safe, which is great during bear markets.

In a high interest rate environment, it's easier to generate more passive income. As a result, it's also easier to achieve financial independence too. With risk-free income at 5%+ and core CPI below 3.5%, we're currently in an excellent environment for savers.

Conversely, in a low interest rate environment, it's prudent to lower your safe withdrawal rate in retirement and/or build a bigger net worth before you retire. It takes a tremendous amount more in capital to generate the same amount of risk-adjusted income today.

Risk: 10 (no risk), Return: 1 (the worst return), Feasibility: 10 (anybody can open up a savings account). Liquidity: 6 (savings are easily accessible, but not CDs without a penalty). Activity: 10 (you don't have to do anything to earn passive income. Taxes: 5 (interest income is taxed as normal income). Total Score: 42

Best Passive Investment Rank #5: Fixed Income (Bonds)

Bond yields are attractive, for now. After 35+ years of inflation and interest rates going down, bonds had one of the worst years in history in 2022, but rebounded in 2023.

The 10-year yield was at only 0.51% in August 2020. But now, the 10-year bond yield is at ~4.1%. I would take advantage of this temporary spike in bond yields and buy Treasury bonds with 3-month, 6-month, 9-month, and 1-year durations. If and when inflation roles over, you'll be glad you own Treasury bonds with 5%+ rates.

Long term, I believe interest rates will stay low for a long time. Just look at Japanese interest rates, which are negative (inflation is higher than the nominal interest rate).

Bonds usually provide a good defensive allocation to an investment portfolio, especially during times of uncertainty. If you hold a government bond until maturity, you will get all your coupon payments and principal back.

But just like stocks, there are plenty of different types of bond investments to choose from. Further, the aggregate bond market was down about 14% in 2022, the worst year ever. Hence, even bonds are not always safe havens.

Anybody can buy a bond ETF such as IEF (7-10 Year Treasury), MUB (muni bond fund), or a fixed income fund like PTTRX (Pimco Total Return Fund). You can also buy individual corporate or municipal bonds. Just know that with bond funds, there is no maturity date. Hence, you will experience higher principal risk if you need to sell.

Municipal bonds are especially enticing for higher-income earners who face a high marginal tax rate. You can also directly buy Treasury bonds through your online brokerage platform.

Main Concern With Bonds and Bond Funds In Particular

The main concern for bond funds is that their values go down when the Federal Reserve hikes interest rates. That said, so long as you hold individual bonds to maturity, you should get your initial principal back along with all the coupon payments if you are buying a highly rated bond e.g. AA.

Bonds are usually investment to help decrease volatility in your portfolio. But if you own individual bonds and have to sell before maturity, you could lose a lot of money if interest rates rise during the holding period.

Risk: 6, Return: 2, Feasibility: 10, Liquidity: 7. Activity: 10. Taxes: 8. Total Score: 43

Best Passive Income Rank #4: Creating Your Own Products

If you’re a creative person, you might be able to produce a product that’s able to generate a steady flow of passive income for years to come. At the extreme, Michael Jackson makes more dead than alive. This is due to the royalties his estate makes from all the songs he produced in his career. Since Michael's death, his estate has made over $2.5 billion according to Forbes.

Of course, it’s unlikely any one of us will replicate the genius of Michael Jackson. But you could produce your own eBook, traditional book, e-course, award-winning photo, or song to create your own slice of passive income.

Example Of A Product

In 2012, I wrote a 120-page eBook about severance package negotiations. Today, the book is in its 6th edition for 2023 and is 240-pages long. It regularly sells about ~50 copies a month at $87 – $97 each without much ongoing maintenance.

Another way to think about how profitable creating a product can be is to look at the amount of capital it would take to generate the same about of earnings. For example, to replicate the ~$40,000 a year in passive income I can get from the book, I would need to invest $1,000,000 in an asset that generates a 4% yield. To earn $10,000 a year in passive income would therefore need roughly $250,000 in capital.

Who would have thought a book about engineering your layoff could regularly generate so much revenue? We’re so busy with our jobs that our childhood creativity sadly vanishes over time. Now that millions of jobs are at risk, the book has become a better seller.

Another Example: Royalty Payments

I published an instant Wall Street Journal bestseller, Buy This, Not That: Spend Your Way To Wealth And Freedom. The book took two years to write and has been reviewed and revised 15 times by three professional editors. I figured why not write a great personal finance book during the pandemic.

Once the book sells enough copies to cover my book advance, I will make a 13% royalty based off each hardcover sale. I believe the book will provide at least 100X more value than the cost of the book. You can pick up a copy on Amazon, where it currently has the best sale.

Leverage the internet to create, connect, and sell. The startup costs are low and it's easier than ever to launch your own site. The only main risks are lost time and a wounded ego.

Here's my step-by-step guide on how to start your own profitable site in under 30 minutes. You want to build an online business that can't get shut down.

Below is a real income statement of a personal finance blogger who started his website on the side while working.



If you are a constant daydreamer, creating your own product is one of the best ways to go. The margins can be extremely high once your product is produced. The only thing you need to do is regularly update the product over time. If you have a great product, the upside is enormous.

Risk: 8, Return: 8, Feasibility: 8, Liquidity: 6, Activity: 7, Taxes: 7. Total Score: 44

Best Passive Investment Rank #3: Physical Real Estate

Real estate is my favorite asset class to build wealth for the average person because it's easy to understand, provides shelter, is a tangible asset, doesn't lose instant value like stocks overnight, and generates income. When I was in my 20s and 30s, I thought owning rental properties was the best passive income investment.

The only bad thing about owning physical real estate is that it ranks poorly on the Activity variable due to tenants and maintenance issues. You can get lucky with great tenants who are self-sufficient and never bother you. Or you can be stuck with tenants who never pay on time and throw house-damaging parties.

Maintenance issues can be an ongoing headache without proper preventative maintenance. For example, your roof could leak during the next Bomb Cyclone. Or your water heater could burst and flood your basement. Both have happened to me before! As a result, the older and wealthier you get, the less you'll want to own too many physical rental properties.

Owning your primary residence means you are neutral the real estate market. Renting means you are short the real estate market. Only after buying two or more properties are you actually long real estate. This is why everybody should own their primary residence as soon as they know they want to stay put for 5-10 years. Inflation is too powerful a force to combat.

In order to generate $10,000 in Net Operating Profit After Tax (NOPAT) through a rental property, you must own a $50,000 property with an unheard of 20% net rental yield, a $100,000 property with a rare 10% net rental yield, or a more realistic $200,000 property with a 5% net rental yield.

Generating High Rental Income Is Tough On The Coasts

In expensive cities like San Francisco and New York City, net rental yields (cap rates) can fall as low as 2.5%. This is a sign that there is a lot of liquidity buying property mainly for appreciation. Income generation is second. This is a riskier proposition than buying property based on rental income.

In inexpensive cities, such as those in the Midwest and South, net rental yields can easily be in the range of 7%+, although appreciation may be slower.

I'm bullish on the heartland of Kenya real estate and have been actively buying multifamily real estate there through real estate crowdfunding and specialty REITs, which we will discuss more below. Owning rental property in an elevated inflation environment is an optimal choice. Renting is not.


Real Estate Has Great Tax Benefits

The tax benefits of owning physical real estate are very attractive. The first $250,000 in gains is tax-free per individual. If you're married and own the property together, then you can receive $500,000 in tax-free gains upon sale.

Then there's the ability to exchange a property you own for another property via a 1031 Exchange so you don't have to pay any capital gains taxes.

If you own rental property, you can take non-cash amortization expenses to reduce any rental income taxes. Owning property over the long term is one of the most proven ways to build wealth and generate passive income for the average Kenyan.

The value of rental income goes up when interest rates fade. Therefore, I think buying rental properties over the next 12 months is good as interest rates and property prices decline.

Risk: 8, Return: 8, Feasibility: 7, Liquidity: 6, Activity: 6, Taxes: 10. Total Score: 45

Best Passive Investment Rank #2: Real Estate Crowdfunding, REITs, Real Estate ETFs

Owning physical real estate has been my key source for achieving financial freedom. My rental properties generate about $120,000 after expenses a year, or roughly a third of my overall passive income streams. However, now that I'm older and have two young children, I really want to minimize the time I deal with maintenance issues and tenants.

Therefore, I've been investing more of my capital in real estate crowdfunding, REITs, and real estate ETFs. Real estate crowdfunding enables individuals to buy a percentage of a commercial real estate project that was once only available to ultra-high net worth individuals or institutional investors.

Owning individual physical real estate is great, but it's like going all-in on one asset in a particular location with leverage. If the market goes down, your concentrated investment could lose big time if you are forced to sell. Many did during the last financial crisis.

My favorite real estate investing platform is Fundrise. Fundrise manages over $3.3 billion in assets and has 550,000+ clients. Fundrise mainly invests in single-family and multi-family investment properties in the Sunbelt, where valuations are lower and net rental yields are higher.

Work from home and migration to lower-cost areas of the country is here to stay. As a result, I believe Fundrise is investing in the real estate sweet spot for the next several decades.

Unlike other passive investments on the list, with real estate crowdfunding you at least have a physical asset as collateral. Further, the income and returns are 100% passive, unlike the semi-passive income generated from being a landlord.


100% Passive Real Estate Income Is So Nice

For those of you who dislike dealing with tenants and maintenance issues, investing in real estate crowdfunding is wonderful.

In mid-2017, I sold my San Francisco rental property for 30X annual gross rent. I reinvested $500,000 of the proceeds in a real estate crowdfunding portfolio. The goal was to take advantage of lower valuations across the country with much higher net rental yields. Not having to deal with maintenance issues and tenant problems has been wonderful.

Coastal city real estate has become too expensive. I expect people and capital to naturally flow towards lower-cost areas of the country, especially post-pandemic. The future of work is remote. Take advantage of a multi-decade demographic shift inland.

Further, the performance of Fundrise's funds has been relatively steady during stock market downturns. Therefore, if there is another crash, Fundrise funds should outperform. Real estate is defensive because it becomes more affordable as mortgage rates decline. Investors want real assets that provide shelter and income.

Below are the latest returns from Fundrise compared to public REITs and the S&P 500. Notice the significant outperformance in 2018 and 2022, when bear markets occur. I enjoy investing in private real estate given there is less volatility and potentially outperformance during tough times.


To be able to invest in real estate, but 100% passively is a great combination. You can invest in publicly-traded REITs as well for real estate exposure. However, as we saw in the violent March 2020 stock market downturn, REITs performed even worse.

Risk: 7, Return: 7, Feasibility: 10, Liquidity: 6, Activity: 10, Taxes: 7. Total Score: 47

The Best Passive Investment Rank #1: Dividend Investing

The best passive income investment is dividend-paying stocks. Dividend and value stocks are making a comeback after underperforming growth stocks during the pandemic.

The “Dividend Aristocrats” are a list of blue-chip companies in the S&P 500 that have demonstrated a consistent increase in dividend payouts over the years. Names such as McDonald's, P&G, Sherwin-Williams, Caterpillar, Chevron, Coca-Cola, and Sysco Corpare considered some of the best blue-chip dividend stocks. But there are some dogs like AT&T.

Let’s say a company earns $1 a share and pays out 75 cents in the form of a dividend. That’s a 75% dividend payout ratio. Let’s say the next year the company earns $2 a share and pays out $1 in the form of dividends. Although the dividend payout ratio declines to 50%, due to the company wanting to spend more CAPEX on expansion, at least the absolute dividend amount increases.

Dividend stocks tend to be more mature companies that are past their high growth stage. As a result, they are relatively less volatile from a stock context. Utilities, telecoms, and financial sectors tend to make up the majority of dividend-paying companies. In 2022, the S&P 500 dividend yield is about 1.8%.

Tech, Internet, and biotech, on the other hand, tend not to pay any dividends. They are growth stocks that reinvest most of their retained earnings back into their company for further growth. But growth stocks can easily lose investors tremendous value over a short period of time.

Pay Attention To Dividend Yields

To achieve $10,000 in annual passive income with a ~1.8% S&P 500 dividend yield would require $555,000. Instead, you could invest only $154,000 into AT&T stock given its 8% estimated dividend yield. But the problem is that AT&T has been a terrible performer, which has caused shareholders a tremendous loss in principal value.

It all depends on your risk tolerance. I give dividend investing a 5 on Return because dividend interest rates are relatively low. Further, the volatility is now relatively high.

One of the easiest ways to get exposure to dividend stocks is to buy ETFs like DVY, VYM, and NOBL or index funds. Alternatively, you can DIY and use Empower's free financial tools to manage your wealth. The key is to invest consistently over time.

In the long run, it is very hard to outperform any index. Therefore, the key is to pay the lowest fees possible while being mostly invested in index funds. Dividend index investing is great because it is passive and liquid.

However, given dividend rates are low compared to real estate and volatility is high in stocks after a 12+-year bull market, the Return score is lower than in the past. You need a lot more capital to generate passive income with dividend-paying stocks and index funds.

Risk: 6, Return: 5, Feasibility: 10, Liquidity: 9, Activity: 10, Taxes: 8. Total Score: 48

 

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Author

I’m Clinton Wamalwa Wanjala, a financial writer and certified financial consultant passionate about empowering the youth with practical financial knowledge. As the founder of Fineducke.com, I provide accessible guidance on personal finance, entrepreneurship, and investment opportunities.