YouTube Payment Explained: How Much YouTubers Earn in Kenya 2025

The question of how much money you can earn on YouTube in Kenya is a complex one, as payments can vary significantly due to several influencing factors. Some of the key factors include your content niche, audience demographics, and engagement rates. YouTube pays creators primarily based on Cost Per Mille (CPM), which means that payment is calculated for every 1,000 views. It's important to note that CPM rates fluctuate depending on the geographical location of your viewers. For instance, you'll earn more if your audience is in high-CPM regions like Australia or the United States, where advertisers are willing to pay more.

In Kenya, the average YouTube CPM typically ranges from $0.50 to $3.00. This means that for every 1,000 views, a Kenyan YouTuber might earn between Ksh 64 and Ksh 387, depending on the current exchange rate. Therefore, with 1 million views, Youtube earnings could range from Ksh 64,000 to Ksh 387,000. However, these figures can vary depending on your content niche, the quality of viewer engagement, and the advertisers' bidding strategies.

Related Article: Top 5 Most Paid YouTubers in Kenya in 2025

Step-by-Step Guide: How to Start Earning Money on YouTube in Kenya

Earning money in Kenya from YouTube is not hard, however, its not as easy as just uploading videos. There are several guidelines and eligibility criteria that you must meet. Read below to understand what you need to start making money from YouTube in Kenya. 

1. Create a YouTube Channel: Your first step for yout to start earning youtube money to creating a YouTube channel. It is in this channel that you will upload and share the content that you have created. Some of the highest paying niches in Kenya that you can try are;

i. Technology

ii. Business

iii. Personal finance

iv. Science and education

v. Entertainment

vi. Gaming Lifestyle

vii. Health and fitness

viii. Food and cooking

ix. Travel and Tourism

Does YouTube Pay Directly Through Mpesa? 

In the present moment, it’s unfortunate that Youtube does not directly pay via Mpesa. Typically, payments from YouTube are made via Google Adsense and deposited to your bank. When the money riches your bank, it is easy to withdraw YouTube money to your Mpesa as many Kenyan banks support Mpesa Withdrawals.