The industry is a speciality beauty salon trade that primarily offers nail care services such as pedicures, nail enhancement and manicures. It can also offer skin care services. Nail services are offered by manicurists or technicians. There are around 1500 Nail Parlours in Roysambu Nairobi, Kenya.
Nail Parlours offers a variety of options for nail care including; wraps, acrylics, polish, pedicures, fiberglass etc. Some Nail Parlours however do not just stop at offering nail services, they also offer other beauty services like waxing and facial treatments.
The training required for nail treatment is inexpensive and small; it does not require a high level of qualification as they mostly require attendants to be able to communicate with clients freely without difficulties. The capital required to start a Nail Parlour is not so huge as compared to that required to do other businesses.
Senje Nail Parlour is a classy nail house that will be opened in Roysambu, Nairobi, Kenya. We have chosen Nairobi because we think it provides a greater business opportunity that comes with the large population being witnessed within the capital city.
It will run as a standard Nail Parlour and our services will cover various areas such as; nail fixing, manicure, pedicure, nail painting and other services that will also play a key role in boosting our brand. Other services such as sale of women accessories and training of budding entrepreneurs will also be available at our door-step.
We intend to bring in strict professionalism that will make us stand out by making sure that all our clients from young to old are given the very best services. We are also bracing ourselves to be able to tackle the sophisticated approaches by being abreast with the changing trends and creativity that comes with this.
Our prices would be very affordable for we do not want to scare our clients with pricing. We are considering lowering prices so that we can gain some ground within our start-up period. We plan to hire some of the best hands in the city to help achieve our goals. Therefore, we will not shy away from paying our employees well to strive to gain loads of clients.
Senje Nail Parlour shall be known to offer strict professional nail services at all times to avoid deviation from our core values. The following are some of the products and services we are offering;
We are aware that having a solid structure will make us drive our business smoothly and in a transparent manner. Therefore, at Senje Nail Parlour, we will build a firm business structure that can support the growth of our nail business. Hiring competent hands to help build the business is our dream and in the top most agenda.
Subject to expansion, below is the business structure that we will build at Senje Nail Parlour
Senje Nail Parlour has incorporated the services of a core professionals in building a solid business that can favorably compete in this highly competitive industry. Our team has worked with the management in conducting a SWOT analysis for Senje Nail Parlour and the following are the results of the analysis that we carried out on behalf of the Senje Nail Parlour.
The power of our workforce forms the core of our strength. We have a professionally determined team made up of Nairobi women that can go along way and give our clients the best value for their money. Our positioning is also strategic and we are able to attract loads of clients from the first day.
Our major weakness could perhaps be, we are a new Nail Parlour in our area of operation and we could take some time to break into the market.
Despite the high level of competition, the opportunities in this industry are promising. One of the opportunities is that there are quite a huge number of clients engaging the manicurists and we will work round the clock to be the leading Nail Parlour.
Threat
The arrival of new competitors and the new trends that often affect the patronage are some of the impending threats. There’s however nothing much we can do about this but to improve and upgrade our services as we move forward.
Distinct trends have emerged in Nail Parlour industry and that is why entrepreneurs in this industry are positioning their businesses to attract all. In fact, this is one of the reasons most Nail Parlours are sprucing up their creativity levels.
One of the things that make one stand out in this industry is having a top notch customer service. If need be it is important to conduct a follow up call to clients from time to time. This has worked for several businesses for they have come to realize that they attract more clients as days go by.
Studies have shown that even during tough economic times, people still deem it very important to have their nails done. This means there is a continuous flow of cash at all times of the year.
We are primarily targeting the female folks for they are the ones who will never leave any stone unturned in order to look at their best. Some do this to look attractive to their partners while others just cannot do without looking good. As such our target cuts across women of different class and people from all walks of life.
We are coming into this business concept that will enable us serve both highly placed celebrities and lowly placed people, hence, we are looking to expand the business to other parts of country with time. Our services are therefore designed for the following people and or organizations;
A close study shows that Nail Parlour industry has become more intensely competitive over the last decade but the competitive nature has not deterred people from smiling into the bank. This forms the basis as to why we have added other beauty related services not to miss out on the way.
Senje Nail Parlour maybe a new entrant into the market but the management team is made up of great professionals in the beauty industry and this is what will count as part of our competitive advantage. Our employees will as well be well taken care of with great competitive remuneration, meaning that, they will be willing to deliver our goals and take the business to the next level of growth.
There is a stiffer competition within the beauty industry in Nairobi and we are mindful of this; hence we will hire great sales and marketing executives based on experience in the industry and will be constantly trained and equipped to meet sales targets.
We want to build a business that will speak for itself in the industry. This will be realized through word of mouth from certified clients as well as excellent job deliveries from new clients. With the aim of growing our business to one of the top 50 Nail Parlours in the country, we have mapped our strategy to help us take advantage of the available market that will enable gradual and constant growth of our business.
Senje Nail Parlour is set to explore the following sales and marketing strategies to attract clients
Generating income at all times is the wish of every business and that is one of the primary reasons we chose to go for the Nail Parlour. Senje Nail Parlour will be established with an aim of maximizing profits and we will go all out to make sure we attract new clients as well as retaining our existing clients. We will be offering the following unique services to generate income;
Senje Nail Parlour has several sale projections that we will be able all out to achieve. As long as there are females in Nairobi, we will be able to reach our sales goals in no distant time. Senje Nail Parlour is well positioned to take on the available market within Roysambu area in Nairobi and we are therefore optimistic that we will be able to generate profits from the first six months of operations to grow the business.
We have thoroughly and critically examined the beauty market and analyzed our chances in the industry and we have come up with the following sales forecast. The projection is based on assumptions that are peculiar to start-ups in Nairobi and information gathered in the field.
Below is Senje Nail Parlour sales projection. It is based on the location of our Nail Parlour and the wide range of services we will be offering;
N.B: This projection is done based on what is attainable in the industry
With moderate pricing, we believe we will be able to get more clients within a short period of time, i.e., we are able to maximize profits without putting holes in the pockets of our clients. We are therefore looking at the option of slightly lowering our prices in comparison to our competitors for us to gain some ground and become a house hold name within the designated market and beyond.
In addition, we will also offer special discounted rates to clients who have special occasions like birthdays and weddings and also newbies. In the process of doing this, we will not lower the quality of our services. We will also be open to offering services to our clients that need home based services on how to come up with beauty salons at a flat rate.
We understand that we will be dealing with different clients and this calls for introduction of different payment options to for all, hence we will provide an all-inclusive payment method to our clients to cater for all.
The following payment options will be available to our clients;
Starting a Nail Parlour does not call for one to procure expensive machines and equipment and thus it is cost effective. Basically our concern comes from the amount needed to secure a standard office facility in a busy environment, amount needed to obtain business licenses, amount needed to pay bills e.g. for interior designer and finally the amount needed to promote the business.
This is the area we are looking to spend our start-up capital on;
No |
Item |
@
(Ksh) |
Amount
(Ksh) |
1 |
6 Sets of Acrylic Nail Tips |
200 |
12,000 |
2 |
Acrylic Nail Kit |
1 |
10,000 |
3 |
2 Nail File Clippers Kit |
2,000 |
4,000 |
4 |
20 Nail Buffer Blocks |
300 |
6,000 |
5 |
2 Nail Polish LED Light Dryer |
4,500 |
9,000 |
6 |
300 Nail Polish |
100 |
30,000 |
7 |
10 Nail Cleansers Bottles |
600 |
6,000 |
8 |
10 Nail Polish Removers |
100 |
1,000 |
9 |
10 Nail Glue Bottles |
300 |
3,000 |
10 |
10 Nail Moisturizers Bottles |
500 |
5,000 |
11 |
5 Manicure Bowls |
800 |
4,000 |
12 |
5 Staff Aprons |
600 |
3,000 |
13 |
2 Water Heater |
1,500 |
3,000 |
14 |
Furniture (seats, table, décor) |
- |
20,000 |
TOTAL |
116,000 |
GRAND TOTAL = Ksh. 225,500
Steady flow of business deals and or customers make it easy for businesses to survive. Being aware of this, we have decided to offer a wide range of nail beauty services to both small and big clients.
We know that should we continue to provide excellent nails and general beauty services, there will be steady flow of income for the business. Our key expansion and sustainability strategy is to continue hiring only competent employees.
We want to create a conducive environment that will add to wealth of experience that our team has. We may also explore the merging of business in order to increase our market share should need be. We know that if we implement our strategies, we will grow our Nail Parlour beyond the Roysambu and take it to other parts of Nairobi as well as other counties in record time.
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