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6 Insider Secrets to Running a Successful Business by Morara Kebaso

Business
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Morara Kebaso, in an interview with Oga Obinna, stated that running a successful business is more than just having a great idea. It’s about having the right strategies in place to turn that idea into a thriving enterprise. Here are six proven strategies that can help you build and run a highly successful business according to the self-claimed Kenyan Gen Z leader, Morara.

1. Start for the Right Reasons, Not Because Others Did It

One of the biggest mistakes people make when starting a business is copying someone else's success. Just because a friend or a popular entrepreneur has done something and made it work doesn't mean it will work for you. The most important factor in business is passion. You need to be deeply passionate about what you're doing to maintain motivation, even when things get tough.

If you're starting a business just because it seems profitable or trendy, you’re likely to burn out when challenges arise. However, if you are truly passionate about your idea, you’ll find the strength to push through difficult times. Passion gives you a reason to keep going even when the odds are stacked against you.

2. Master Marketing: It’s the Heartbeat of Business

Marketing is what makes your business visible and attractive to potential customers. It should be a top priority in the short term, while branding remains your long-term focus. The truth is, every business is about how you market it. You can have the best product in the world, but if nobody knows about it, you won't succeed.


Building a strong brand is what makes customers trust and stick with your business in the long term. Remember, your company’s name is one of its greatest assets. A great example is Proverbs 22:1 – “A good name is to be chosen rather than great riches, loving favor rather than silver and gold.” This means that your reputation is worth more than any physical asset. So, market your business effectively and build a solid name that people associate with quality and trust.

3. Be Honest and Deliver What You Promise

In business, your word is everything. If you promise something to your customers, make sure you deliver. Overpromising and under-delivering is a quick way to lose customers’ trust. It’s much better to be honest from the start.

For instance, if you're not able to meet a deadline, communicate that with your client. They will appreciate your honesty more than if you failed to deliver at the last minute. Time is valuable, and people respect businesses that respect their time. Building this kind of trust with your customers will ensure they keep coming back and even refer you to others.

4. Keep Personal Finances Separate from Business Finances

One of the golden rules of running a business is keeping your personal finances separate from your business finances. Treat your business like its own entity. If you need money, don’t dip into your business's funds; instead, loan yourself the money formally, just like a bank would.


This discipline helps you track your business's true financial health. Pay yourself a salary, just as you would any other employee. By doing this, you create a clear boundary that helps you see the real profits and costs of your business, enabling better decision-making.

5. Start a Business That Can Scale

Think ahead when choosing your business model. Not all businesses can grow into large enterprises. For instance, if you’re a makeup artist, there’s only so much you can do on your own. However, if you expand by selling makeup products, you can scale your business while still offering personalized services to select clients.

Scalability is about thinking beyond your initial offering and finding ways to grow without being limited by time or resources. This mindset will help you build something that can expand as demand increases, leading to long-term success.

6. Invest in Systems to Streamline Your Business

To manage a successful business, you need efficient systems in place. Systems help automate repetitive tasks, keep your operations organized, and ensure consistency. Whether it’s accounting software, customer relationship management (CRM) tools, or an enterprise resource planning (ERP) system, investing in the right tools will save you time and reduce errors.


For instance, in his furniture business, Morara Kebaso uses an ERP system to streamline operations, which allows him to focus on growth and improving customer experience. These systems also make it easier to track progress and measure success, ensuring that your business runs smoothly, even as it grows.

Conclusion

Running a highly successful business requires more than just a good idea or hard work. It demands the right strategies, consistency, and the ability to make smart decisions. By starting for the right reasons, mastering marketing, being honest with your customers, keeping finances in check, thinking about scalability, and investing in good systems, you set yourself up for long-term success.

FAQs About Morara Kebaso

1. Who is Morara Kebaso? 

Morara Kebaso is a successful businessman and entrepreneur, known for founding Morara Furniture, a leading furniture company in Kenya. He is recognized for his insights into running a business and has gained a reputation for his innovative approach in the furniture industry.

2. What is Morara Kebaso’s age?

In a recent interview with Oga Obinna, Morara stated that he is 28 years old. 

3. What is the name of Morara Kebaso’s wife?

The name of Morara Kebaso's wife is Mercy Morara. Morara married Mercy when he was 21 years old. 

4. How Many Children Does Morara Kebaso Have? 


4. How can I contact Morara Kebaso or Morara Furniture?

To get in touch with Morara Kebaso or inquire about Morara Furniture, you can reach out via their official website or visit their main branch in Kenya. They may also have social media platforms where they can be contacted.

5. Where is Morara Kebaso’s house located?

Details about Morara Kebaso’s residence are not publicly available, as he tends to keep his private life away from the media spotlight.

6. What is Morara Kebaso’s educational background?

Morara Kebaso has a strong educational background, though the specifics of his degrees or schools have not been disclosed publicly. His education likely contributed to the knowledge and skills he employs in his business ventures.

7. Why is Morara Kebaso trending?

Morara Kebaso often trends due to his business success, insightful interviews, or public appearances where he shares advice on entrepreneurship. He recently gained attention for sharing secrets to running a successful business during an interview on ObinnaTV.

8. Where is the main branch of Morara Furniture located?

The main branch of Morara Furniture is located in Kenya, and it serves as the company’s headquarters. Customers can visit this branch for a variety of furniture products.

9. What business does Morara Kebaso own?

Morara Kebaso owns Morara Furniture, a top-tier furniture company in Kenya that specializes in high-quality furniture for homes and offices. The business has gained prominence for its unique designs and customer service. It has 4 branches: 

✅Ruai Kangundo Road Acacia Stage after before Stage 26 

✅Utawala Opposite ACK St Monica 

✅Mombasa Bamburi Amazon Stage 

✅Eldoret Annex next to Ola Petrol Station