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I’ll start with a confession: I regret not opening a Money Market Fund (MMF) in 2014. Back then, I was in my second year of university, making decent money from online academic writing. For a 19-year-old, earning Ksh 10,000 to Ksh 15,000 per week felt like I’d hit the jackpot.
But instead of saving, I convinced myself that I’d start once I landed my first job. Fast forward 10 years, I’ve never been employed, and those “first job savings” remain a fantasy. If I’d saved even Ksh 2,000 a month in an MMF at 9% annual interest, I’d be sitting on over Ksh 350,000 today. That’s excluding the times I earned enough to save more.
This mistake taught me a hard but valuable lesson: building a savings culture doesn’t depend on how much you earn, but how disciplined you are.
So, if you’re a Kenyan youth struggling to save, let me show you how to build a savings culture in 2025 and avoid the regret I’ve lived with for the past decade.
Step 1: Start Small, But Start Now
Let’s bust a myth right off the bat: you don’t need to earn big to start saving. Even saving Ksh 50 a day can make a difference. In one year, that’s Ksh 18,250.
If you invest this amount annually in an MMF offering 9% interest, your money will grow significantly over time. For example:
The secret isn’t in how much you save—it’s in starting early and staying consistent.
Step 2: Automate Your Savings
Let’s face it: saving manually every month can be tricky. Life happens, and the temptation to spend on things like pizza, clothes, or nights out is real. The solution? Automation.
Most mobile banking apps and MMFs like CIC or Safaricom’s M-Pesa Global allow you to set up automatic transfers to your savings account. Automate Ksh 500, Ksh 1,000, or whatever you can afford, every time you receive your income.
This way, saving becomes a habit, not a chore. Plus, you’ll be saving before you even get the chance to spend.
Step 3: Set Clear Goals
Saving without a goal feels like running on a treadmill—you’re moving but going nowhere. Your savings should have a purpose.
Here are a few examples:
Write these goals down, break them into monthly or weekly targets, and track your progress. This will motivate you to stay consistent.
Step 4: Reduce Spending Leaks
One reason many of us struggle to save is because of spending leaks—those small, regular expenses that don’t seem like much but add up over time. Think daily coffees, subscriptions you rarely use, or frequent impulse buys.
For example, if you spend Ksh 200 daily on snacks, that’s Ksh 6,000 per month. Cutting this in half could free up Ksh 3,000 monthly for savings.
To identify your leaks, track your expenses for a month. You’ll be shocked by how much money you can redirect to your savings.
Step 5: Learn to Invest
Saving is only half the battle; the other half is growing your money. Once you’ve built a habit of saving, explore investment options to make your money work for you.
For Kenyan youth, some beginner-friendly options include:
Start small, do your research, and don’t put all your money in one basket. Investing isn’t as complicated as it seems.
Step 6: Surround Yourself With Savers
Your environment plays a big role in your financial habits. If you’re always hanging out with people who spend recklessly, you’re likely to adopt the same behavior.
Surround yourself with people who value saving and investing. Join personal finance groups on Facebook or WhatsApp, follow money-savvy influencers on Twitter, and read blogs about wealth management.
Saving isn’t about deprivation; it’s about balance. Treat yourself occasionally to avoid burnout. For example, after hitting a 6-month savings goal, reward yourself with a small gift or a nice meal.
The key is to make saving feel like a lifestyle, not a punishment.
The Bottom Line
Building a savings culture isn’t rocket science. It’s about taking small, consistent steps and staying disciplined. Start with whatever you have, automate your savings, reduce unnecessary spending, and invest wisely.
By the end of 2025, you could be looking at Ksh 100,000 or more in savings, depending on your income and discipline. The earlier you start, the faster you’ll achieve financial freedom.
Don’t wait for the “perfect time” to save. The perfect time is now. Trust me, 10 years from now, your future self will thank you.
So, are you ready to build a savings culture and secure your financial future? Start today and make 2025 the year you take control of your money.
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