11 Steps to Building a Thriving Tattoo Business in Kenya

If you love drawing and want to turn your passion into an income source, becoming a tattoo artist in Kenya is a great and profitable business idea. Tattoos are more popular than ever, and more people are looking for creative and skilled artists. But how do you turn your talent into a high paying business?

This guide will walk you through 11 essential steps to building a successful tattoo business in Kenya in 2025.

First things first, you have to be good at drawing, this draws us to our first step which is:

1. Master the Art of Drawing

Before you can tattoo, you must be good at drawing. Tattoos are permanent, so clients expect flawless designs.

• Practice drawing daily—focus on letters, animals, and artistic designs.
• Take an art class or follow free tutorials on YouTube.
• The better you are at drawing, the better you'll be at tattooing.

2. Understand the Tattoo Industry in Kenya

Tattooing is growing in Kenya, especially in cities like Nairobi and Mombasa. However, some people still associate tattoos with negative stereotypes.

• Identify your target clients (youth, professionals, or niche markets).
• Visit established tattoo studios like Nairobi Ink or Inkverse Kenya to observe how they operate.
• Research pricing trends and customer preferences.

3. Learn from a Professional (Apprenticeship)

Tattooing requires hands-on experience. The best way to learn is by training under an experienced tattoo artist.

• Find a reputable tattoo artist willing to mentor you.
• Some charge training fees (Ksh 50,000 – Ksh 100,000), but the knowledge gained is invaluable.
• During apprenticeship, focus on machine handling, shading techniques, and customer interaction.

4. Prioritize Hygiene and Safety

Tattooing involves skin and blood, so hygiene is critical to avoid infections.

• Always use sterilized needles.
• Wear gloves and masks while working.
• Properly clean tattoo machines and dispose of used needles safely.
• Follow health regulations to protect both yourself and your clients.

5. Invest in Quality Tattoo Equipment

You need the right tools to start your business. Essential tattoo equipment includes:

• Tattoo machine
• Ink and sterilized needles
• Power supply and foot pedal
• Stencil paper for designs
• Disinfectants and gloves

A starter tattoo kit costs between Ksh 30,000 to Ksh 150,000. You can buy supplies locally or order from online stores like Jumia, Kilimall, or Amazon.

6. Practice on Fake Skin First

Before tattooing real clients, practice on fake skin or pigskin.

• Many artists also practice on their own skin.
• Tattooing is more challenging than drawing—needle control takes time to master.
• Practice until you are confident in your skill.

7. Register Your Business and Get Permits

To run a legal tattoo venture in Kenya, you need to register your business:

• A business permit from your county government.
• A health inspection certificate (varies by county).
• Compliance with health and safety standards.

Visit your local county offices for the latest regulations.

8. Build a Strong Portfolio

Your portfolio showcases your best work and attracts clients.

• Take high-quality pictures of your tattoos.
• Create social media accounts (Instagram, Facebook, TikTok) and post your work.
• Use hashtags like #KenyaTattoos #NairobiInk #TattooArtistKenya to gain visibility.

9. Choose Your Business Model: Studio vs. Mobile Services

You can either set up a tattoo parlor or operate as a mobile tattoo artist.

• Tattoo Parlor: Renting a studio costs between Ksh 20,000 – Ksh 100,000 per month, depending on location.
• Mobile Tattoo Artist: You visit clients at their homes, reducing costs.

Many artists start as mobile tattooists before opening studios.

10. Market Your Tattoo Business

To attract clients, you need a solid marketing strategy.

• Social Media Ads: Invest as little as Ksh 500 in Facebook and Instagram ads.
• Influencer Marketing: Offer free tattoos to influencers for shoutouts.
• Referral Discounts: Give discounts to clients who bring referrals.
• Tattoo Events: Attend tattoo conventions and expos to network and attract clients.

11. Keep Improving Your Skills

Tattoo trends change, and continuous learning is key.

• Stay updated with new styles like blackwork, realism, watercolor, and micro tattoos.
• Consider traveling to South Africa or Europe for advanced training.
• Join global tattoo communities to learn from experts.

Conclusion

Building a successful tattoo business in Kenya requires skill, strategy, and dedication. Start by perfecting your art, training with experts, investing in quality equipment, and marketing yourself effectively. The tattoo industry is growing, and there is space for new, talented artists.

If you have any questions or need further guidance, feel free to ask—I’m here to help!