President William Ruto has just announced that the government will be giving out 50,000 to the youth and women. I am going to give you hacks on how you can be among the first people to get this money.
Now,
Imagine you're in your 20s, fresh out of college or in your 30s, just done with your last gig. You’ve got a business idea that keeps you up at night, but not enough capital to make it real. Then, one Sunday morning, while scrolling through Facebook or TikTok, you see it, President Ruto is rolling out Ksh 50,000 to over 100,000 Kenyan youth and women to either start or grow a business.
No more long lines, no more empty promises. It’s real, it’s happening, and Nairobi is the starting point.
But here’s the bitter truth, not every youth or woman will get this money. So if you want to be among the first, this is what you need to know.
1. Know Where It’s Starting
The pilot phase is happening right in Nairobi County, with 70 women and youth from every ward set to receive the Ksh 50K. If you’re in Nairobi, your chances of getting this business boost money is very high. You just need to be smart. If you’re outside the city, keep your eyes open so that once it works here, it’ll likely expand.
2. Get Involved with Local Ward Leadership
This won’t be a random draw. Local ward leaders and community reps will likely play a role in selecting beneficiaries. If you’ve been invisible in your neighborhood, this is the time to get seen. Join community meetings, network with youth officers, and make sure your hustle is visible.
3. Have a Clear Business Idea or Plan
You don’t need a 40-page proposal, but you need a real plan. Know what business you want to start or grow, what you’ll spend the 50K on, and how it’ll help you generate income. Being prepared could set you apart when decision-makers come calling.
4. Stay Plugged In
This rollout aligns with the Bottom-Up Economic Transformation Agenda—aka, Ruto’s big promise to lift people from the bottom. Follow updates on county social media pages, youth funds programs, and government platforms. The early bird doesn’t just get the worm—they get the cash.
5. Consider ClimateWorx or Other Government Youth Projects
Ruto also announced that 30,000 more young people will be hired under the ClimateWorx Mtaani program, on top of the 20,000 already working. If your thing is environmental work, clean-up, or public service, this could be your gateway to visibility and income.
Summing Up
Opportunities like this don’t knock twice. If you’ve got the hustle, don’t let the window close while you wait for everything to be perfect. Start preparing now—someone’s going to get that Ksh 50K. Why not you?
