How to Start an Uber Business in Kenya: A Step-by-Step Guide

• By Clinton Wanjala

• 731

• Last updated Sep 20, 2025

In the ride hailing business in Kenya, starting an Uber business can be a very profitable venture. Uber business has been lucrative due to the growing demand for reliable transportation particularly in major cities such as Nairobi, Mombasa, Kisumu and Eldoret. Major Kenyan towns such as Nakuru, Kitale, Naivasha, Machakos, Malindi and Bungoma have also embraced the use of Uber services or their counterparts like bolt, Wasili, inDriver, Little Cab and Swvl among others. In the case whereby you want to drive the Uber vehicle yourself or you are interested in running a fleet, this is the perfect guide to walk you through the necessary steps in starting an Uber business in Kenya. 

1. Research the Market

Starting any business calls for intensive market research and Uber business is no exception. You need to understand the Kenyan ride-hailing market. Even though Uber is so popular in the country, it still faces a lot of competition from other apps ride hailing apps such as Bolt and little. 

By conducting a market study, you will gain grasp of the demand for Uber services in your target area. This is important as it will help you set competitive pricing and identify your unique selling proposition (USP). After you have conducted an in-depth research, it is important to know the necessities required for one to own and run an Uber vehicle.

When done reading you can also read: How to Start Bolt Business in Kenya

2. Meet Uber's Vehicle Requirements

Uber has specific vehicle requirements that your car must meet to be eligible for the platform. Generally, Uber accepts vehicles that are less than 8 years old and in good condition. The car should be a four-door sedan, hatchback, or minivan, with functioning air conditioning and other safety features.

Commonly accepted car models in Kenya include:

• Toyota Vitz
• Toyota Axio
• Honda Fit
• Nissan Note

Before purchasing a vehicle, check the latest Uber Kenya requirements on their official website.

3. Acquire the Necessary Licenses and Permits

To operate a commercial vehicle in Kenya, you'll need to obtain several licenses and permits:

• PSV License: A Public Service Vehicle (PSV) license is mandatory for any vehicle offering transport services in Kenya.
• NTSA Vehicle Inspection: Your vehicle must pass a National Transport and Safety Authority (NTSA) inspection to ensure it meets safety standards.
• Business Permits: Depending on your location, you may need a county business permit.

4. Register with Uber

Once you have a suitable vehicle and the necessary permits, it's time to register with Uber:

1. Sign Up Online: Visit the Uber website and sign up as a driver or fleet owner. You’ll need to provide personal details, vehicle information, and upload the required documents.
2. Background Check: Uber will conduct a background check to ensure you meet their safety standards.
3. Vehicle Inspection: Uber will also inspect your vehicle to ensure it meets their quality requirements.

5. Install the Uber Driver App

After successful registration, download the Uber Driver app on your smartphone. 

This app will be your main tool for receiving ride requests, navigating routes, and managing earnings. Familiarize yourself with the app's features and settings.

6. Consider Financing and Insurance Options

If you don’t already own a vehicle, you may need financing. Several banks and financial institutions in Kenya offer loans specifically for ride-hailing businesses. Ensure you compare interest rates, repayment terms, and any hidden fees before committing to a loan.

Additionally, it’s crucial to have comprehensive insurance for your vehicle. This insurance should cover third-party liabilities, passengers, and damage to the vehicle. Many insurance companies in Kenya offer tailored packages for Uber drivers.

7. Hire Drivers (If Running a Fleet)

If you plan to run a fleet, you'll need to hire reliable drivers. When hiring, consider the following:

• Experience: Prior driving experience, particularly in ride-hailing, is a plus.
• Background Check: Conduct thorough background checks to ensure the safety and reliability of your drivers.
• Training: Provide your drivers with training on using the Uber app, customer service, and road safety.

8. Manage Your Finances

Proper financial management is key to running a successful Uber business. Track your expenses, income, and profits regularly. Consider using accounting software to help with budgeting and tax preparation.

9. Promote Your Uber Business

While Uber itself generates ride requests, you can still market your business to increase visibility and attract more customers. Here are some strategies:

• Referral Programs: Encourage satisfied customers to refer others by offering discounts or promotions.
• Online Presence: Leverage social media platforms to create an online presence for your Uber business.
• Quality Service: Providing excellent service will lead to positive reviews and repeat customers.

10. Stay Updated

The ride-hailing industry is constantly evolving. Stay informed about changes in regulations, Uber policies, and market trends. Joining online forums or local driver communities can help you stay updated and connect with other Uber drivers.

Conclusion

Starting an Uber business in Kenya requires careful planning, investment, and adherence to regulations. By following these steps, you can position yourself for success in the competitive ride-hailing market. Whether you're a solo driver or a fleet owner, providing quality service and managing your business efficiently will help you maximize your earnings and grow your Uber business.